COMPLEX COMPLEXIONS & THE BUSINESS OF BEAUTY: INTERVIEW WITH KRISTINA TEMELKOVSKI
Recently, in search of perfect skin, I've become a bit of a skincare junkie. I'm sure you all know because I've been annoying AF with it on my Instagram Stories but, whether it's a new supplement, cleanser, or makeup brand I'm all over it! Most of the products I test out, use until they're gone, and then move on to the next and best thing, but when stumbled upon Raw Complexions I knew it wouldn't be leaving my routine any time soon!
Some supplements don't have much nutritional backing and can be sketchy to add into your beauty routine, but Raw Complexions was created by Kristina Temelkovski an Accredited Nutritionist with a Bachelors of Biomedical Science. She has treated, consulted and prescribed to a range of young females and women suffering from skin conditions that were ultimately affecting their day to day lives and individual self-esteem. Thus, the brand was born!
Luckily enough for us, I've got her on the blog talking about how she handles being an entrepreneur, and how she feels how beauty is perceived across the media and how it impacts young girl's self-esteem.
Honestly Unfiltered: What inspired you to start Raw Complexions?
Kristina Temelkovski: When I started Raw Complexions I was a fresh university graduate. I had just completed my Masters degree in Human Nutrition. Suffering from rosacea most of my life, I researched whether there was a link between nutrition and skin health. A years’ worth of research went into completing the first product Skintox Beauty Food. I understood through the research conducted that there is such an important link between internal health and the impact it can have on your skin.
HU: What’s the most important message you hope to get across to women with the brand?
KT: The more educated you are about a topic, the more confident you are in that topic, right? SO GET TO KNOW YOURSELF. Understanding yourself and why you feel and act the way you do about life, friends, love, or work — and having empathy enough to understand why other people may act differently to the same situations — will lead you to have confidence in the topic of SELF. The more educated you are about a topic, the more confident you are in that topic, right? SO GET TO KNOW YOURSELF. Understanding yourself and why you feel and act the way you do about life, friends, love, or work — and having empathy enough to understand why other people may act differently to the same situations — will lead you to have confidence in the topic of SELF.
HU: What has been the biggest challenge?
KT: Uncertainty. All of us, and especially business leaders find great discomfort in uncertainty. Because of global debt and economic struggles, uncertainty is more pronounced today than in the past.
HU: What’s your best piece of advice for any other woman looking to start her own company?
KT: Don’t get yourself into huge debt. Let things progress naturally and organically. Be smart and cautious with how you spend your money.
HU: If you were starting your brand all over again today, is there anything you would do differently that you hadn’t thought of the first time around?
KT: To be honest, no. Every mistake made teaches you a lesson for the future. It helps you grow and develop.
HU: What does a typical day look like for you?
KT: Definitely nothing exciting! Work and spending time with my partner and poddle Ziggy. On weekends I do love brunching and lunching
HU: Your company promotes a positive body image for all women. How and why was that so important to you to incorporate in your brand?
KT: I have struggled with self-esteem issues my whole life. Binge eating, bulimia, depression and anxiety. Through my struggles I wanted to create a brand that built a community where women felt open about these issues and realized they are not alone in their struggles. Although to this day I still struggle with mental illness, I can help people through that struggle and raise awareness.
Studies show that beauty product marketing, in particular, makes female shoppers feel bad about their appearance by suggesting to women that without the product, they are not as attractive as they should be. It was more important for me to build a brand empowering women than it was to make sales.
HU: What has been the most rewarding part of being an entrepreneur?
KT: Helping customers through their skin health issues.
HU: Running your own company can be a very challenging thing. How do you accomplish a work life balance?
KT: To say that isn’t a challenge would be lying. Last year I really struggled with keeping that balance and finding time for myself. When the year started I made it a goal to create more “me” time. Yoga has really helped me with that. Helps me to release and balance.
HU: Where do you see yourself and Raw Complexions in the next few years?
KT: I want Raw Complexions to be a globally recognized brand with a full internal and external range of products.
MORE WITH KRISTINA TEMELKOVSKI: Biggest inspiration? Oprah Winfrey. Morning person or night owl? Definitely night owl. First thing you do when you get up? Check emails on phone (terrible habit. Most used app on your phone? At this stage Realestate.com. Obsessed with property. Favorite beauty product? Alpha H Liquid Gold. So good for congestion. Best piece of advice you’ve been given? You can have everything you want in life, just not at the same time. Favorite food? Always changing. At the moment I love Vietnamese. You never leave home without….? A goodbye kiss from my partner.